The King of Happy Hour has been San Diego's leading source for happy hour information for the last five years. But he was running into scalability problems - his website was slow and maintenance was a nightmare. He also realized that an iPhone app would be key to opening up a whole new market of users. Exactly the kind of challenge we love to take on.

We started by rebuilding his website from the ground up to handle scalability and future expansion. We figured out a way to import the data from his existing server, and within a week we had a brand new site ready to go with the old data migrated over. The new site included a custom admin interface for easy maintenance and updates, and optimized urls to help improve SEO. The difference was immediately noticable. Page load times dropped from 4 seconds to 4 tenths of a second. Traffic has been steadily increasing, no doubt helped by higher search engine rankings, faster response times, and improved data consitency.

With the website rebuilt and humming along, it was time to move on to the iPhone app. We added data APIs to the website and quickly built the mobile versions of all the pages. The final product is an elegant masterpiece - a beautiful interface full of the most comprehensive happy hour information you'll find anywhere on the Internet. San Diego Magazine named it one of "San Diego's Best Local iPhone Apps" in 2010.